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Pay per click benefits

  • Immediate lead and sales opportunities
  • Clear feedback of successes
  • Effective for small budgets
  • East to trial and experiment

Pay per click features

  • Daily budget limits
  • Very detailed reporting and analysis
  • Target countries and time of day
  • Wide market coverage
  • Bid on any search term

Pay Per Click Advertising

Experiment with pay per click advertising from Google Adwords, Microsoft AdCenter and Yahoo! Search. Access Web Development's analytical and experienced approach can make an immediate difference to sales and margins.

Pay per click advertising can bring immediate sales or leads to almost any company. From only a few pence per click you can have a presence on the top three search engines and all their partner web sites.

Pay per click schemes include excellent reporting and analysis so you can see exactly where your money is being spent and how effective it is. The options for targeting specific visitors are more powerful than other forms of advertising so your budget is spent in the right place.

Maximise pay per click value

Access Web Development runs pay per click campaigns that deliver value. Carefully analysing how much is being spent, on what phrases and how many leads or sales are being generated will allow you to decide the real value of an adverting campaign.

Nobody wants to spend £10 to gain a £5 order and pay per click advertising with Access Web Development will make sure you don't. Contact us to find out how.

Because pay per click is so powerful there many ways to improve each campaign to get the best value from your adverting it, such as:

  • changing bid prices
  • researching search phrases
  • improving advert text
  • targeting countries or time of day
  • changing landing pages to improve conversion to leads or sales
  • concentrating on phrases that convert to leads and sales

Access Web Development can help with an existing campaign, work in an advisory capacity or fully manage your campaign.

How does Pay Per Click work?

Google Adwords is the biggest pay per click provider but Microsoft, Yahoo! and other independent providers all work in a similar way.

  1. You choose a word or phrase you want to advertise with
  2. You bid the maximum you want to pay for this phrase
  3. Your advert is shown in a position determined mainly by your bid
  4. You pay each time your advert is clicked - usually less than your maximum bid

Starting a pay per click campaign is not very difficult and Google Adwords in particular makes it easy to start. Understanding the subtleties of pay per click is more difficult. To get the best value from your campaign experience really counts and this is where contacting us can help.

Tried Pay Per Click in the past and dismissed it?

Because pay per click advertising is easy to try and has received a marketing buzz many businesses have tried it and found it too expensive or ineffective. Don't be put off, with a bit of advice it is possible to run a successful campaign. Contact us to find out how.